Analysis of Argentinean Debt Crisis: IMF and Government Actions Essay

The Argentina debt affected the country between the late 90’s to the early 2000’s and can be attributed to misdiagnosis and ineffective policy. During this time the IMF and Argetina’s government worked closely together. Previous to the crisis Argentina had been celebrated for its economic policies and growth. The government worked to put in place conservative economic policy, including the privatization of companies, looser trade regulations, among other conservative changes. Economic growth in that period appears to have been in large part the result of increasing amount of international debt. Before the end of the 90’s, things began to fall apart. The crisis can be traced back to the 80’s, where the country experienced extreme hyperinflation. The currency inflated at over 5000% this was during the presidency of Carlos Menem and, his finance minister, Domingo Cavallo who attempted three ways to limit inflation. The first was a stabilization act with the backing of a large private firm; the second attempt was to buy up certificates of deposit into government bonds (Nataraj & Sahoo 2003). After the first two methods failed the third option was introduced, this was to peg the argentine peso to the US dollar. To fixate the exchange rate, the currency board kept up dollar reserves, and could not change the supply of pesos without the same change in dollars as well (Sergio L., Eduardo, & Augusto 2003). By the mid-1990s, inflation had vanished but the government were unable to alter many of the concretionary policies that stabilized inflation yet hurt growth. When debt crisis began to develop, the government could not exp and the money supply as a means of stimulating the economy, resulting in stagflation in the 90’s (Macewen 200... ...e World Bank. IMF. The IMF and Argentina, 1991–2001. Rep. International Monetary Fund: Independent Evaluation Office, 2004. Web. 24 Apr. 2012. . Krueger, Anne. "Crisis Prevention and Resolution: Lessons from Argentina." Speech. "The Argentina Crisis" Cambridge, Cambridge. 17 July 2002. IMF. Web. 23 Apr. 2012. . Macewan, Arthur. "Economic Debacle In Argentina: The IMF Strikes Again." Foreign Policy in Focus Jan. 2002, Latin America & Caribbean sec. Print. Nataraj, Geethanjali, and Pravakar Sahoo. "Argentina's Crisis: Causes and Consequences." Economic and Political Weekly 38.18 (2003). Print. Paddock, John V. "IMF Policy and the Argentine Crisis." The University of Miami Inter-American Law Review 34.1 (2003): 155-87. Print.

Attack on Pearl Harbor: Usa in World War Essay

Pearl Harbour is a lagoon harbour on the island of O’ahu, Hawaii. Most part of the harbour is a naval base for the United States Navy and it is also the headquarters of United States Pacific Fleet. It was attacked by the Japanese navy in a surprise military air strike. The attack took place in the early hours of December 7 1941 and lasted for around two hours. The following day USA declared war on Japan and thus the entry of USA in World War II. Reason for the attack â€Å"Yesterday, December 7, 1941 – a date which will live in infamy – the United States of America was suddenly and deliberately attacked by naval and air forces of the Empire of Japan. The United States was at peace with that nation and, at the solicitation of Japan, was still in conversation with its Government and its Emperor looking toward the maintenance of peace in the Pacific. Indeed, one hour after Japanese air squadrons had commenced bombing in Oahu, the Japanese Ambassador to the United States and his colleague delivered to the Secretary of State a formal reply to a recent American message. While this reply stated that it seemed useless to continue the existing diplomatic negotiations, it contained no threat or hint of war or armed attack. It will be recorded that the distance of Hawaii from Japan makes it obvious that the attack was deliberately planned many days or even weeks ago. During the intervening time the Japanese Government has deliberately sought to deceive the United States by false statements and expressions of hope for continued peace. The attack yesterday on the Hawaiian Islands has caused severe damage to American naval and military forces. Very many American lives have been lost. In addition American ships have been reported torpedoed on the high seas between San Francisco and Honolulu. Yesterday the Japanese Government also launched an attack against Malaya. Last night Japanese forces attacked Hong Kong. Last night Japanese forces attacked Guam. Last night Japanese forces attacked the Philippine Islands. Last night the Japanese attacked Wake Island. This morning the Japanese attacked Midway Island. Japan has, therefore, undertaken a surprise offensive extending throughout the Pacific area. The facts of yesterday speak for themselves. The people of the United States have already formed their opinions and well understand the implications to the very life and safety of our nation. As Commander-in-Chief of the Army and Navy, I have directed that all measures be taken for our defense. Always will we remember the character of the onslaught against us. No matter how long it may take us to overcome this premeditated invasion, the American people in their righteous might will win through to absolute victory. I believe I interpret the will of the Congress and of the people when I assert that we will not only defend ourselves to the uttermost but will make very certain that this form of treachery shall never endanger us again. Hostilities exist. There is no blinking at the fact that our people, our territory and our interests are in grave danger. With confidence in our armed forces – with the unbounded determination of our people – we will gain the inevitable triumph – so help us God. I ask that the Congress declare that since the unprovoked and dastardly attack by Japan on Sunday, December seventh, a state of war has existed between the United States and the Japanese Empire.† Bibliography * www.eyewitnesshistory.com * about.com * Wikipedia * www.history.com * www.worldwar2history.info * www.history.navy.mil * www.u-s-history.com * www.wtj.com ( War Times Journal ) * www.law.ou.edu * www.bbc.co.uk * education.nationalgeographic.com

Manager - 2293 Words

â€Å"All managers should be leaders, but not all leaders should be managers.† Do you agree or disagree with this statement? Support your position. Yes, I agree about that. Let’s talk about what is manager and what is leader first? Manager is someone who coordinates and oversees the work of other people so that organization goals can be accomplished. Leader is someone who can influence others and who has managerial authority. There is difference between leaders and managers. Managing is about efficiency. Leading is about effectiveness. Managing is about how. Leading is about what and why. Management is about systems, controls, procedures, policies, and structure. Leadership is about trust — about people. Leadership is about innovating and†¦show more content†¦If the leader is the spread of ideas is well known, we are already familiar with, that does not require you to do. In this sense, one of the important responsibilities of a leader lies in change and innovation. To play a creating and destroying the role, undermine the purpose is to create better. ------------------------------------------------- Panasonic – A success story in developing leaders Konosuke Matsushita Panasonic electrical products in the world market have long been famous at home and abroad the business community as the god of management company founder Konosuke Matsushita. Now, Matsushita Electric Corporation has been included in the ranking among the world’s 50 largest companies, we can see that its strength is strong, the huge business empire. Panasonic has been able to today, is inseparable from and Matsushita well managed and well run. He is a visionary leadership’s leader. Matsushita Electric Corporation, with about the same time, founded by the U.S. General Motors Corporation, telegraph and telephone companies are to compare, you will find these companies due to lack of vitality and fall on the Panasonic can be said that an important factor in the success of Matsushita Electric Corporation â€Å"spiritual values at work. The Matsushita’s provisions of the company’s activities are: a clear understanding of the responsibility of the industrialist, to encourage progress and promote the welfare of societyShow MoreRelatedWhat Is A Successful Manager?1734 Words   |  7 Pagesis a successful manager? Is it one that can lead their company to thrive, or is it a manger that can rally the employees to provide quality work? A manager is a person who is responsible for supervising and motivating employees and for directing the progress of the company. A successful manager usually means happy employees and a successful company. The successful man ager must possess certain qualities and skills in order to be successful. However, most people who are managers, have been thrownRead MoreCase Manager Interview1193 Words   |  5 PagesCase Manager Interview Case Manager: Merventine Scott Organization: Family and Youth Services Assessment and reassessment 1. When clients are referred to your organization, what process or procedure is followed to assess your client (such as psychological, social, medical, et cetera)? When clients are referred to Family and Youth Services an initial assessment is performed, which includes information on a clients demographics, residential status, income, insurance coverage, mental or medicalRead MoreManager Role in Implementing Change1139 Words   |  5 PagesManager Role in Implementing Change Nicole Paschel University of Phoenix HCS/ 475 Ashley Tennessee December 17, 2010 Manager Role in Implementing Change There are successful ways to implement changes in many different organization and all employees need to understand how the changes will benefit them and how it will affect their work daily. Managers within an organization that are seeking change need to bring the idea to their employees or management team to receiveRead MoreFunctions of Managers in a Modern Organisation1069 Words   |  5 PagesCritically asses and evaluate what functions Managers Perform in a Modern organisation and what skills they require? There are many different views on what functions managers should or are expected to perform within a modern organisation and what skills they require. Rosemary Stewart (1967) expressed this idea, A manager is someone who gets things done with the aid of people and other resources . Being a manager is not only a distinct occupation but is also a desired universal human activityRead MoreEssay on River Woods Plant Manager1046 Words   |  5 Pages1. If you were part of the selection committee for the River Woods plant manager position, based on what youve learned about the sources of personal power in this chapter, describe what youd consider to be the ideal candidate’s qualifications. The selection committee should keep in mind that handling managerial positions can be an overwhelming job and also cause a great deal of stress especially in such a challenging situation as with River Woods Plant. It is in this connection that severalRead MoreCommunication between Managers and Subordinates530 Words   |  2 Pagescorporations to have good communication between managers and the subordinates. Technology has been a big part in improving those communications; however, technology can also hinder communication in an organization. No matter how technological advanced a corporation is, sometimes good-ole face-to-face communication between a manager and their subordinates can be the best way to go. Technology can be a great tool for communication between managers and subordinates. For example electronic media providesRead MoreFacilities Managers Are The Backbone Of All Establishments1001 Words   |  5 PagesFacilities Managers are the backbone of nearly all establishments. They are the reason the hotel runs smoothly and efficiently. They aid in profitability, effective staff relation, effective information management, effective internal communication, and effective facility responsibilities. The most important area of a hotel that the facilities manager plays a role in is profitability. Usually when people think of the maintenance department of any operation their first thought is â€Å"fixing thinks† (EdwardsRead MoreLetter of Intent to Become a Training Manager1231 Words   |  5 PagesI want to be a Training Manager for Your Company because the Training Manager is a very important role in insuring the outcome of the future of this company. When thinking about being a Training Manager it would be helpful if we knew what some of the items that a Training Manager is responsible for. We all know that they are responsible for insuring that the new MIT s know what they are doing before they go to a new store. They are also responsible to the company to insure that we get theRead MoreDynamo Industries - Selection of Plant Manager832 Words   |  4 PagesIndustries, a medium sized firm manufacturing electrical motors in its various plants across USA is to recruit a plant manager for its Pittsburgh plant. The Pittsburgh plant has been facing issues like higher production costs, work slowdowns and a demotivated workforce due to which the last plant manger was asked to leave. Dynamo Industries is now looking to hire a new plant manager for the Pittsburgh plant. After a thorough screening using some expensive selection devices, the company has shortlistedRead MoreThe Manager Conducts Team Building Activities1694 Words   |  7 PagesThe manager conducts team building activities from time to time. One of these activities includes Stereotype Party, meant to reduce or eliminate Stereotypes and related issues such as Labeling. This activity can be done by a small, medium or a large group. In this activity, the participants are given name tags where they are asked to write personality types and after doing that are asked to put them on the back of their colleagues where they will be able to see every ones tag except theirs. Nobody

Genetically Modified Foods The Negative Side Effects Of...

Tristan Eve Mrs. Orsini Period 3 2-9-15 Genetically Modified Foods 80% of all crops and produce that are consumed in the United States are genetically modified. Genetically Modified Foods are plants or animals that have undergone a process wherein scientists alter their genes with DNA from different species of living organisms, bacteria, or viruses to get desired traits such as resistance to disease or tolerance of pesticides. It is my intention to show the negative side effects of GMO products; which explains why so many people are becoming increasingly concerned about consuming GMO products. First let’s start with what GMO’s are and how they are created. The way GMOs are created disrupts the plant’s DNA in unintended, potentially harmful ways. In genetic engineering, a single gene is removed from one organism and forcibly inserted into another. First, scientists identify the gene they want and analyze its sequence. If the source gene is to be taken from bacteria, some of its sequence has to be rearranged because bacteria produce certain amino acids using a code different from the one used by plants. After figuring out a working gene sequence, engineers add a promoter sequence at one end of the gene to turn it on (the most popular one in GM crops being CaMV 35S, which forces the gene to constantly churn out the protein), and a terminator sequence at the other end (which tells the DNA to stop). Lastly, scientists add a marker gene, usually one that promotes antibioticShow MoreRelatedAshley Ligonde. Writing In Health Diseases. Professor Eicher.850 Words   |  4 PagesProfessor Eicher Food Essay I believe that the government should remove GMO’s and all genetically modified products off the market. A genetically modified organism, or GMO, is an organism that has had its DNA altered or modified in some way through genetic engineering. Even though they are beneficial, they cause a lot of bad side effects. Some of the effects are harmful to environment and to human beings. The effects of GMOs can affect us long term if we don’t handle it now. I believe that GMOs were createdRead MoreGenetically Modified Foods And The Human Body1159 Words   |  5 PagesFood is needed for the growth and maintenance of the human body. A nutritious diet is the foundation of good health. Eating healthy protects your cells from damage, which is why genetically modified foods shouldn t be an option. Genetically modified foods are foods produced from organisms that have had changes introduced into their DNA using the methods of genetic engineering. Not only are genetically modified foods unhealthy for your body, but they have negative effects on many other things. BioethicsRead MoreA Summary Of Genetically Modified Organisms1513 Words   |  7 Pagesin someone’s eating habits and the ingredients in those foods. Genetically modified organisms also known as GMO’s, are organism whose genetic matter have been artificially manipulated through genetic engineering. They are used to make the food last longer and adds more flavor which makes them tastier. They were introduced into our food supply in the mid 1990s, they were used to delay the ripping of tomatoes. The largest producer of genetically modifying organisms today is in Monsanto in the UnitedRead MoreBenefits Of Genetically Modified Organisms982 Words   |  4 PagesMMS 333 Public Relations and Marketing Prof. Carney GMO Pro-Con Assignment Introduction Created by splicing genes, Genetically Modified Organisms (GMO) are organisms formed from biotechnology techniques (Millis, 2006). Many people have recently become concerned by the rising popularity of the GMO products. The central debate which has attracted controversy is whether the GMOs are beneficial or rather harmful to humankind. The embracement of GMOs as part of us has attracted as much support as criticismsRead MoreNutritional Labeling And Education Act ( Fda )1405 Words   |  6 PagesGMO: Your Right to Know The fight to know what’s in your food is not a new one. Consumers have fought long and hard for foods to have labels containing their simple ingredients. Finally in 1990 the Food and Drug administration established the Nutrition Labeling and Education Act (fda.gov). However the fight to know what is in our food is far from over. Bioengineering has come a long way and has resulted in food that grows faster and with more consistent quality. This is at the expense of theRead MoreGenetically Modified Organisms : Are Good For Us Or Not?1316 Words   |  6 PagesA GMO is a genetically modified organism. GMOs are living organisms that have been changed and modified in laboratories through genetic engineering. Over the years, scientists, researchers, breeders, and farmers have been working to change and modify plants to better fit human needs. 10,000 years ago, humans began crop domestication using selective breeding and in the 1700s, scientists and farmers began cross-breed ing plants within a species. Though the 1940s and 1950s, researchers looked forRead MoreIs Genetically Modified Food Safe?926 Words   |  4 Pages Is Genetically Modified Food safe? In this article it explains if genetically modified foods are safe or not for consumers to purchase. It is important to realize and understand this situation because it is a substantial debate and dilemma if foods that contain growth hormone should be allowed out there in the market places. In the article the author gives examples and points of each argument so that people can decide if genetically modified foods are ethical or inaccurate in general. The articleRead MoreEssay On Gmo Products1036 Words   |  5 PagesProbably a lot of people know that GMO products are harmful and here can’t be used any pretext. And if to ask people what are products containing GMOs, most likely, they will say that this is something not real, obtained through mutations and so on. Fortunately or unfortunately this topic is now widely publicized. There are disputes, rallies, but what are we actually dealing with? First of all, I want to explain how the genetically modified organisms (GMO) are created. When breeding, geneRead MoreGmos Are Taking Over The Food Industry1210 Words   |  5 PagesGMOs are taking over the food industry in America. They can cause environmental damage and health problems, and not enough is known about them. GMOs have been linked to cancer, and producers of GMOs in America are refusing to label what is done in the processing of GMOs. Because GMOs are harmful, we should not consume them, but instead take action to eliminate GMOs. GMO stands for Genetically Modified Organism. GMOs usually have been altered from another organism such as bacterium, plant, virusRead MoreGenetically Modified Organisms (Move Over God) Essay1011 Words   |  5 PagesGMO foods have been around since the 80s but because of public health many people see GMOs as a problem. There have been studies that show GMO plants can destroy certain ecosystem, and because of this many people are demanding the right to know many people want GMO foods to be labeled, but because of the costs and laws many many people want to avoid labeling while others want to find a solution. GMO foods have many beneficial advantages that make life easier, but because of many studies shown

The Great Depression in America Essay examples - 840 Words

The Great Depression Irving Fisher, an economist at Yale University in 1929, confidently stated, â€Å"The nation is marching along a permanently high plateau of prosperity.† Less than a week later, the bottom dropped out of the stock market sending the American economy toward its worst downfall in history. The Great Depression was not only responsible for a dramatic change in the structure of American politics, but also for a change in Americans’ expectations about government. The Depression affected all Americans, rich or poor, and was responsible for ushering numerous social problems into the lives of citizens. Herbert Hoover was elected president in 1928. Prior to his election, during his acceptance speech for the†¦show more content†¦America spent nearly thirty million dollars on WWI. A comparable amount was lost from the American economy in the two weeks between October 29, and November 13, 1929. High school dropout rates soared to nearly three million following The Crash. Unemployment and homelessness were widespread. Many homeless across America built cardboard and tar-paper shacks, called â€Å"Hoovervilles† in sarcastic reference to President Hoover. Organized protests took place around the country. Farmers, in hopes of preventing foreclosures, marched at local banks armed with guns and pitchforks. Farmers were hit especially hard by the Depression. Many of them could no longer make the payments on their land and machinery they had placed themselves in debt to buy. As if that was not bad enough, much of the Midwest and South was turned into a dust bowl when a great drought took place in 1931-32. As Americans searched for a way to escape, some industries managed to squeeze a profit in the early 1930s. Sales of cigarettes, oil, gas, and movie tickets all went up. This followed the realization that if Americans could not find work, they could at least go for a drive, have a cigarette, or go to a movie. Will Rogers, a humorist, remarked, â€Å" We’re the first nation in the history of the world to go to the poorhouse in an automobile.† People had to survive any way they could. The Great Depression established its own environment which people had to adjust to. AsShow MoreRelatedThe Great Depression Of America920 Words   |  4 PagesThe Great Depression A major event in American history that has shaped society today is the great depression that began in 1929 and ended in 1939. The official day the stock market crashed was a a day known as â€Å"black Tuesday†. At the time, the American government was not prepared nor did they have policies in place that made them well prepared for such an event to take place. This unfortunate event threw Americans into a an economic crisis unlike any event experienced before in history and leftRead MoreThe Great Depression Of America1727 Words   |  7 PagesThe Great Depression in America is often believed to have ended when the Japanese attacked Pearl Harbour and the US entered WWII in December 1941. However, while an exact end date is a matter of debate, it’s obvious the end of the Great Depression correlates somewhat with the beginning of the war, leading many to believe WWII must have ended the Great Depression and triggered the economic recovery of the United States. Many histo rians believe that the government and military spending restimulatedRead MoreThe Great Depression Of America980 Words   |  4 PagesAmerica has been around for many years and during those years people of America have experienced horrible times and fantastic times. There were the world wars, and there were the roaring twenties when America was the fastest growing. After the roaring twenties the American economy took a turn for the worse. After such a prosperous decade, when America went into the depression people were not ready for such a drastic change. Many people didn’t understand how it occurred, but now we have a better understandingRead MoreAmerica in the Great Depression1370 Words   |  5 Pagesdecade, from 1929 to 1940, America’s economy failed to operate at a level that allowed most Americans to attain economic success. A worldwide depression struck countries with market economies at the end of the 1920s. Although the Great Depression was relatively mild in some countries, it was severe in others, especially in the United States. The Great Depression left the American economy in ruins with problems that would take decades to fix. Government involvement increased in an effort to reconstructRead MoreThe Great Depression Of America3487 Words   |  14 Pages The Great Depression If one asks most Americans their opinion about when our nations’ economy crashed the most severely, they would most likely say the period between October 1929, until 1930 when the United States went through the great depression. The great depression was a time where people lost nearly everything, from houses and farms, to families and children. People were starving and left out in the cold. The worst part about this was that once people lost their belongings, they were goneRead MoreThe Great Depression of America514 Words   |  2 Pagesmill in Gary several other factories and companies started to travel to Gary for products because it became a business that lasted for decades. There was great memories in the 1920s with the great depression that had eventually changed in the 1930s. There were a crash of the stock market that was drawn in 1929 with the Great Depression of America. The American had no choice but to share unemployment and poverty. Then there was a decrease in the agriculture market which had a distress effect on theRead MoreThe Great Depression Changed America845 Words   |  4 PagesEssay The Great Depression changed our whole society but not in a bad way. The drop of the stock market gave buyers two choices; work harder to earn their money back or give up. After families lost most of their money they gave up and couldn’t provide for themselves. The Great Depression has majorly affected our current world. The Great Depression had shown how big companies affected America, how much the Executive branches power had grown and how the bank could not always be trusted. The Great DepressionRead MoreThe Great Depression Trademarks America1544 Words   |  7 Pages The Great Depression trademarks America at its all-time historical down point. In FDR’s Folly, Powell spotlights the presidency of Franklin Delano Roosevelt, astronomical levels of unemployment, as well as the New Deal program developed to combat the Great Depression. Powell, who was born and educated in London, earned a master’s degree in history and he clearly demonstrates his views to the reader. In his words, FDR’s presidency did not aid the economic state but drove it further back as well asRead MoreThe Great Depression And Its Effects On America2001 Words   |  9 PagesThe Great Depression was an incredibly dull time in the historical backdrop of the United States, impacting all the financial assets of the American lifestyle. The Great Depression shattered the financial status of the United States. President Roosevelt has been known for sparing the U.S out of the financial turmoil it found itself in from the Great Depression. The causative components of t he Great Depression are still up for debate by many students of history and economics. For some individualsRead More The Great Depression in America Essay2388 Words   |  10 Pages nbsp;nbsp;nbsp;nbsp;nbsp;The Great Depression was a huge economic downfall in North America and involved many other industrialized countries of the world. The Depression began in 1929 and lasted for about ten years. Millions of people lost their jobs along with many businesses going bankrupt. The common misconception of the Great Depression is people think that the stock market crash was the main cause for it. There were many causes for the Depression; unequal distribution of money during the

In Defense of FDRs New Deal free essay sample

This creative paper is an imaginary, persuasive speech given by a fictional adult male eager to defend FDRs social welfare program. This imaginary speech, set by the author in 1940, is a defense of President Franklin D. Roosevelts New Deal. The author presents a history of the New Deal including Social Security and the Federal Emergency Relief Fund. Our speaker concludes Gentlemen, I think wed all sleep a little easier tonight, and every night, knowing that FDRs social welfare plan is out there ready to catch us if we fall. Yes, those were very hard times, and I know you all remember them. But we survived. We survived because we helped put one of our own, one of New Yorks finest men in the White House. And FDR made a New Deal. But again, thanks to FDR and Harry Hopkins and the $500 million dollars they put into the Federal Emergency Relief Fund, Sally was able to take care of her kids and get her teaching certificate. We will write a custom essay sample on In Defense of FDRs New Deal or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Now shes teaching your kids reading, writing and arithmetic in the school down the street, which, by the way, was built two years ago with money allocated by FDRs New Plan.

Consumer Behavior in Tourism in Yogyakarta free essay sample

The writer chooses an interesting topic in Yogyakarta which is tourism. This paper describes about consumer’s (foreign people and local people) behavior responding the way of government promoting tourism site in Yogyakarta. In brief, because of this topic, the writer gives a title, Analyzing Consumer Behavior toward Tourism Site in Yogyakarta Related with Marketing Tools 2. Abstract Tourism has an important role in improving and developing Indonesia, especially Yogyakarta. It allows improvement in sector economy, social and culture. By tourism, local people can take advantage directly and indirectly in term of increasing their welfare that becomes a priority of government. Developing this important factor can be a key success of government reaching their goals. Since that reason, it is vital to understanding what factors that influence the success of this sector. With no doubt, the indicator of this success is the amount of people who interested with our tourism site. Those people can be assumed as customers that come to the store (the tourism site) satisfying their need. We will write a custom essay sample on Consumer Behavior in Tourism in Yogyakarta or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page It means we have to understand the behavior of the customer responding our marketing mix and marketing communication so they are excited to come and for the result we can earn money from those potential customers. This paper describes how customer react the stimuli offered by tourism site people in this case is our local government of tourism in the marketing communication or marketing mix. It also tells what the most effective marketing communication that can affect people to come and how to set its marketing mix. The local government is considered successful when Yogyakarta is awarded as â€Å"Destinasi Wisata Terbaik Luar Negeri 2008† on Malam Anugerah Insan Pariwisata held by Majalah Libur Malaysia, and as†Best Destination† on Indonesia Tourism Award 2009. However efforts creating Yogyakarta as Destination of Tourism is still struggled by improving in infrastructure, the objects itself, public transportation, events as icons, also promoting in integrated marketing communication to create a good brand image for foreign tourist and domestic tourist. Because of those reasons, this paper tries to understand the consumer behavior responding the stimuli from government so efforts from government can be suitable with the potential customer. 3. 2 Paper’s Goals This paper aims to: 1. Understanding the consumer’s behavior responding the marketing mix offered by government and analyze whether this is already appropriate or not. 2. Understanding the consumer’s behavior responding the integrated marketing communication from tourism players and predict that it is attracting the potential market or not. From those goals, it is wished that it can give a description about consumer’s behavior toward marketing mix and integrated marketing communication and able to give solutions and recommendations from student’s point of view. 3. 3 Paper’s Benefits This paper is wished be able to give benefits theoretically and practically. 1. Theoretically, it is able to give contribution and information for researchers, students especially in Faculty of Economy and others related to understanding consumer’s behavior toward tourism that government is still struggling to develop. 2. Practically, it is able to give suggestion for government and player in tourism for evaluation of suitable marketing mix and integrated marketing communication in improving this sector, so they can give the right way to promotion and destination branding and attract the potential customer. 3. Main Issues and Discussions 4. 1 Literature Review and Theories a. Nature of Consumer Behavior According to Consumer Behavior book, Consumer Behavior is defined as the behavior that consumers display in searching for, purchasing, using, evaluating, and disposing of products and services that they expect will satisfy their needs. While all consumers are unique; nevertheless, one of the most important constants among all of us, despite our difference, is that we are all consumers. Why it is important for the company to learn about consumer behavior especially in tourism sector? The reason is understanding consumer behavior is good business. Since firms exist to satisfy consumers’ need so firms must understand customers’ behavior toward those needs to satisfy themselves. Relationship Marketing occurs when a company makes an effort to interact with customers on a regular basis, and gives them reasons to maintain a bond with the company over time.